Pure Vitality

Pure Vitality is based in a quiet village nestled against the snow-capped Southern Alps of New Zealand. Pure Vitality are manufacturers of deer products, honey products, marine products, dietary supplements and skin care.

In 1982 two brothers raised a pet fawn and became fascinated with this somewhat quiet but exceptionally spirited animal. This was to be the beginnings of the Haupiri Deer Park which has now grown to one of the largest deer farms in New Zealand. For over 35 years now the Haupiri Deer Park has been dedicated to breeding world-class animals and great care is given to animal health and welfare on our farm. They selectively breed with world-class genetics and have produced world record stags.

In 2005 Pure Vitality decided to explore for themselves the amazing healing powers of deer antler velvet. Research and development began and the first deer velvet supplements were produced under the brand Pure Vitality. The deer velvet product was given to friends and family and were amazed by the results. Now Pure Vitality have reached locally and internationally with their amazing products.